Closet Boutique
Throughout summer 2025, Taylor worked as Social Media Manager for Closet Boutique in Avalon, NJ. She primarily ran their Instagram and Facebook accounts (@closetboutiqueavalon) and occasionally posted on their TikTok. Additionally, she helped coordinate in-store events and update the boutique’s website.
At the end of Taylor’s internship, Closet Boutique saw their reach increase by 129.7% and gained 400 followers on Instagram.
Copy: This year marks two incredible decades of doing what we love, and it's all thanks to YOU. From day one to year twenty, your support has meant everything to us. Whether you've been with us since the beginning or just walked through our doors, we're beyond grateful for your part in our journey. To celebrate the big 2-0 and thank you for being here with us along the way, we have a ton of big events planned! The party has just begun, here's to twenty being the best year yet. XO, Closet Boutique
Results: 4,707 views, 229 likes, 35 comments, + 14 shares.
Copy: looks we are serving on & off the courts.
Results: 1,659 views, 35 likes, 1 comment, + 2 shares.
Copy: Don’t worry, I have everything I need 💚What are your “can’t leave the house without” essentials? Here are ours: • a cute pair of @quay sunnies• lip balm (our current fav is @earthtuface seashell lip balm—perfectly beachy!) • phone with a @louvini phone charm strap (we can’t help but accessorize our phones, plus we never lose them) • and a napkin that says exactly what we’re thinking! While we’re out we stop at @isabelsavalon to get an iced coffee and at @highdunebaking for a sweet treat (still thinking about the Margarita cream donut—so good!)
Results: 2,493 views, 70 likes, 3 comments, + 2 shares.
Copy: Planning out our outfits for the sunny days ahead ☀️ Comment which look is your favorite, we can’t decide!
Results: 1,131 views, 29 likes, 1 comment.
Copy: Big things are coming! Over the next few weeks, Closet is hosting some of our favorite brands! From fine jewelry pop-ups to aura photography…we hope you can come have a glass of wine and hang with us. Comment with the event you’re most excited for and tag a friend to bring along!
Results: 3,705 views, 29 likes, 3 comments, + 12 shares.
Copy: Feeling formal in @patbo
Results: 3,093 views, 49 likes, 4 comments, + 2 shares.
Copy: DENIM DROP!!! Your summer wardrobe isn’t complete without the perfect pair of denim shorts. Find your fit—open today 10-6!
Results: 2,147 views, 58 likes, 1 comment, + 5 shares.
Copy: Shop at Closet and look this good next time you throw a fit. Open daily from 10-8.
Results: 822 views, 51 likes, 1 comment, + 2 saves.
TikTok
Copy: Dancing in the lawn all summer long. Find your favorite summertime dresses at Closet Boutique 💕
Results: 795 views, 49 likes, + 1 comment.
Copy: We are Closet Boutique in Avalon, NJ!
This summer, we are celebrating our 20th year in business. The Closet is soon to become your closet, elevating your wardrobe one piece at a time :) Stop by and see all of our goodies—open from 10 to 8 daily.
Results: 3,009 views, 59 likes, 3 comments, + 8 saves.